This quantity assembles a exclusive workforce of foreign students whose chapters on vintage and rising matters in examine on attitudes offer an outstanding creation for complex undergraduates and graduate students.

The book’s chapters hide all the most important positive factors of angle dimension, perspective improvement, and angle swap. Implicit and particular methods to dimension and conceptualization are featured all through, making this some of the most updated remedies of angle idea and examine at the moment available.

The finished assurance of the valuable themes during this very important box presents an invaluable textual content in complex classes on persuasion or perspective swap.

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Additional info for Attitudes and Attitude Change (Frontiers of Social Psychology)

Sample text

I can come to want things not, as it were, directly but because I discover that there are means of accomplishing them. I never thought of holidaying in the Caribbean, let us say, until I discovered the availability of relatively inexpensive flights. Now that it is possible to travel long distances easily and cheaply, I come to want to do it. New technology presents new possibilities, and these new possibilities awaken new desires. It might seem nonetheless, on further reflection, that the obvious truth of this claim about new desires and the role of technology in helping to form them does not actually contradict the assumption behind Postman’s question.

It is much less clear that the same point could be made about every possible example. It is not even generally true of medicine. Medical technology, in fact, seems to me replete with examples of innovations that alter the parameters of the problematic. Before the invention of life-support machines, for instance, the question of whether a persistent vegetative state (PVS) is tantamount to death was not a problem. Anyone who was in such a state would in a very short time be dead in the normal way.

This is a point to be dealt with more fully when we address the nature of democracy directly and the potentiality of the Internet with respect to it. For the moment we can rest content with a general scepticism about the social and political significance of television. The upshot of this scepticism is to point to serious doubts about whether the impact of this invention, which has undoubtedly been enormously widespread, Radically new and merely novel 37 amounts to the radically new as opposed to the merely novel.

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