Joyal Beauty is a natural skin care cosmetic brand based in Southern California. Their cosmetics products range from facial serums, creams and skin cleansers.
Social Media Strategy, Social Media Management, Logo design
A California-based company, Joyal Beauty has seen their products sold all over the world. Despite this achievement however, they had issues leveraging their brand on social media platforms. Previously, their social media presence lacked consistency, brand direction, and was missing content that could entice an exciting brand following.
When designing the logo it was essential that it was suitable for both men and women, as well as a more international client base. It was vital that the logo and packaging designs were neat, innovative and inviting.
The lotus flower was the pinnacle element of the brand so, as kings of cosmetic branding and organic packaging design, we created a distinctive lotus emblem that contrasts against other lotus flower renditions. More angular lines and fonts were incorporated for a masculine feel to avoid sex exclusivity, also. This illustration effortlessly creates interest and an appealing aesthetics.
Joyal Beauty's packaging concept focused on creating a bold style with a premium luxury packaging feel. Initially we explored organic elements that highlighted the main ingredient of each product through floral and natural illustrations. However this concept needed a cleaner design to communicate Joyal Beauty's premium brand. The minimalistic design we decided to go with has a luxury style with bold pastel backgrounds and an elegant frame. The pastel backgrounds not only adds brightness to these packaging designs but also represent the different ranges of products that Joyal Beauty offer.