Fitness Branding strategy,
Cinematography, Logo design
Approached in 2016, the renowned personal trainer, bodybuilder and founder of Will Achieve wanted to expand his personal training business into a personal lifestyle and fitness brand. With our thorough and savvy processes, we helped the Will Achieve fitness brand to bulk up.
Considering the vast industry of personal trainers, it was important we began by honing in on what made our client special, so that his personal trainer website could be special too. We had to immerse ourselves in what the brand stood for and, particularly, what it meant to the client. Jelingu had never attempted personal trainer or bodybuilder marketing before, however working closely with the client meant that we could pair the characteristics of the personal brand with the unique individuality of the brand’s founder. Focusing on the suitable key aesthetics and components to do so, the branding strategy flowed with ease marking the creation of a not just beautiful, but personal, personal training logo. From this fitness-inspired focal point, the accompanying cinematic personal training videos were a piece of cake salad.